At the heart of every unforgettable biryani lies a secret—and that secret is Malabar. Crafted by PARAKH VANIJYA PVT LTD, a legacy-driven rice manufacturing company dedicated to preserving the authentic essence of biryani through superior quality rice. Established in 1995 by Mr Manoj Garg, the company has grown from a traditional rice milling enterprise and now focuses on building a globally recognised premium brand — Malabar. With over 30 years of experience, the Malabar brand combines traditional knowledge with modern processing techniques to deliver rice that meets the expectations of both traditional chefs and households. Known across regions as Jeera Samba, Jeera Kasala, Kaima, or Biriyani Rice, Malabar unites diverse culinary cultures with one promise: perfection in every pot. The manufacturing facility of Malabar is spread across 4.22 acres in Burdwan, West Bengal, which is equipped with advanced milling, grading and packaging systems that ensure consistent, hygienic and uncompromising quality at every stage of production. Malabar was created with a clear vision to set benchmarks in the biryani rice segment with premium aromatic short-grain varieties.
Malabar is more than just a rice; it is a celebration of naturally aromatic and minimally polishing rice to preserve the flavour, texture and authenticity along with timeless taste. The unique preposition of Malabar includes exceptional cooking performance. The grains expand evenly but remain separate and absorb the spices uniformly, which makes them ideal for traditional dum biriyani and modern culinary applications. Faster and even cooking make Malabar highly suitable for both domestic kitchens and large-scale commercial use. Hence, the quality and hygiene are at the core of Malabar. Malabar is committed to sustainability and ecosystem balance that promotes responsible sourcing and efficient use of resources. With the long-term partnership with farmers, Malabar ensures the continuity of environmental care. Today, Malabar proudly serves both domestic and international markets with a growing presence in Dubai, UAE and Qatar. The brand believes great biryani begins with exceptional rice. Malabar strives to honour cultural heritage, inspire culinary excellence, and deliver trust in every grain. Additionally, with a new packaging launch planned for 2026, Malabar continues to evolve while staying rooted in tradition.
We aim to deliver aromatic rice that flawlessly participates in transforming every biriyani into a memorable culinary moment. We are committed to sourcing the finest paddy by applying advanced milling processes and maintaining rigorous quality standards to ensure purity, aroma and performance in every grain. We strive to create value for customers, farmers, employees, and partners while contributing positively to the food ecosystem.
Our vision is to become a globally trusted and admired biryani rice brand that will be recognised for excellence, consistency and cultural authenticity. We envision expanding our global footprint through continuous innovation, sustainable sourcing, and customer-focused development. We aim to become the preferred choice for premium rice in both domestic and international markets. Our long-term goal is to honour culinary heritage while adapting to evolving consumer needs and global standards.
Authenticity is our soul as we stay true to source premium paddy by ageing, grading and packaging, each step is governed by strict quality standards.
Quality without compromise defines us as we believe exceptional biryani begins with rice, and we consistently deliver grains that meet the benchmark for aroma, texture and purity.
Trust and customer satisfaction go hand in hand as we deliver high food-grade quality rice that fulfils the taste and heritage at every family’s table.
Responsibility and innovation keep us moving forward to improve efficiency and excellence through modern technologies and process optimisations to enhance value without compromising authenticity.
Responsible sourcing and sustainable practices while delivering Biriyani rice to protect the environment and support farming communities.
Long-term partnership is our motto as we promote efficient resource use and successful collaboration among stakeholders to achieve a resilient and balanced ecosystem.
